Have you noticed the increasing popularity of wellness and self-care lately? It seems like everyone is talking about meditation, cold water immersion, and other ways to take care of themselves.
But is health and self-care really a trend — or more of a trend than it was?
The short answer is yes.
There is an increase in people’s interest in wellness. A recent survey showed that 79 percent of people believe that wellness is important. Forty-two percent of participants consider it a top priority.
People want to feel better, sleep better, eat better, and move better. And they are spending trillions of dollars to improve their wellness across nearly a dozen categories, from fitness to healthy eating to mental health. In 2023, the global wellness market is valued at $4.5 trillion. Americans are estimated to spend $450 billion on wellness products and services, with that number expected to grow by 5 percent year over year.
The more people invest in their wellness and practice self-care, the more health trends that emerge.
But what health trends are shaping up to be the most popular? Among the top health trends are at-home cold tubs, micro workouts, virtual wellness, and wellness escapes.
Why wellness is a priority
Wellness is not a new idea. The word itself is nearly 500 years old, and the wellness movement began to get traction in the 1960s.
Still, it feels like it has become even more of a buzzword in recent years.
But what is wellness? Wellness is a state of being in good health, both physically and mentally. It can encompass myriad aspects of a person's life — from diet and exercise to stress management and social connections.
Pursuing wellness allows us to live our best lives. When we take care of ourselves, we feel better physically and mentally, and we are better able to cope with the challenges of everyday life. By investing in wellness, we can prevent chronic diseases, improve our quality of life, and even extend our lifespan.
According to the Centers for Disease Control and Prevention (CDC), chronic diseases such as heart disease, diabetes, and cancer are responsible for 7 out of 10 deaths each year in the U.S. Many of these diseases are preventable through healthy lifestyle choices, such as regular exercise and a nutritious diet.
In addition many people want to feel good, both physically and mentally, and they are willing to invest in their well-being to achieve this. Wellness products and services can provide people with the tools they need to feel their best, such as fitness equipment, health coaching, and meditation apps.
People who prioritize wellness are often seen as successful, disciplined, and self-aware. By investing in wellness products and services, people can signal to others that they care about their health and well-being and are committed to living a healthy lifestyle.
Top wellness and health trends of 2023
From plant-based diets to wellness vacations to icy cold water, 2023 is shaping up to be the year of all things health and wellness. These trends are aimed at helping people improve sleep, nutrition, and fitness while boosting their overall health and well-being.
Whether you're a fitness fanatic, a nutrition enthusiast, or just looking to improve your overall well-being, these top health trends are sure to help you feel and move better in 2023.
Cold water immersion
Cold water immersion is a form of hydrotherapy that's known to reduce inflammation, improve circulation, and help you feel more energized. And taking the plunge into cold water has become the “thing” to do, with #coldplunge even going viral on TikTok.
People are swimming in frigid lakes, dumping bag after bag of ice into a tub, and taking cold showers in the morning.
But to really develop a cold water immersion practice, many are choosing to invest in their wellness with a cold tub. The Michael Phelps Chilly GOAT Cold Tub provides clean, cold water in a spa-like environment.
Master Spas focused on comfort, quality, and innovation when designing the cold tub. A built-in seat and armrests allow you to find the perfect position, while the water is purified with a filter and UV system.
Cold water immersion has often been used as a form of athletic recovery. But more and more people are submerging themselves in 50-degree water to reduce stress, improve immunity, enhance mental clarity, and ease soreness.
Personalized health and wellness
Your friend might be the hype girl for CrossFit while you’d much rather run a marathon than do a handstand walk. Another friend is all-in on keto and another pal is counting macros.
You all prioritize your wellness but the approach is different. Why? There’s no singular path to wellness that works for everyone.
And that’s why personalized health and wellness plans continue to grow in popularity. From fitness tracking devices to DNA testing, personalized plans can help individuals understand their unique needs and tailor their health and wellness journey accordingly.
Just look at the vitamin market if you want to see how the trend of personalized health has grown. Sure, you can still get a generic multivitamin at your favorite big-box store. However, you can also fill out an online quiz that asks you your age, body type, lifestyle, and goals. Based on the results, a company will send you a custom vitamin or vitamin assortment.
Plant-based diets have gone from niche to mainstream. It’s not about the hype; it’s about the health.
“I think the idea that plant-based foods are a ‘trend’ or ‘fad’ will actually start to fade,” says YPO member Timo Recker, Executive Chairman and Co-Founder of Next Gen Foods, which produces TiNDLE, an award-winning plant-based chicken alternative. “Right now, plant-based meat is largely considered a niche product, designed for vegan and vegetarian diners. But we’re seeing a slow, but steady shift to consumers eating plant-based foods on more regular occasions.” [source]
According to the Datassential’s 2023 Food Trends, 40 percent of consumers plan to purchase plant-based meat products this year. Nearly half of restaurants have plant-based alternatives, compared to 30 percent in 2012.
About 10 percent of Americans report not eating meat, according to a survey from the Alliance for Science. A previous study by Purdue University reported that only 5 percent of Americans considered themselves vegan or vegetarian.
The growth in plant-based diets is multi-faceted. People are concerned about their health, the environmental impact of animal agriculture, and animal welfare. In addition, they might be driven to save money. Research shows that you can save hundreds of dollars a year by choosing plant-based options.
Has your 30-minute workout routine turned into a 90-minute undertaking? You have to drive to the gym, store your bag in the locker, grab a towel, and then hope your machine is available. And then it’s time to actually do the workout.
When you have a busy schedule or limited time to exercise, the time and stress to fit in a gym session can be overwhelming.
Enter: The micro workout.
A micro workout is a short, intense burst of physical activity that can be completed in a short amount of time, typically between 5-15 minutes. These workouts are becoming a popular health trend in 2023 because they are an effective and efficient way to improve physical fitness and overall health.
Micro workouts can include a variety of exercises such as bodyweight exercises, resistance band exercises, and high-intensity interval training exercises. They are typically designed to target specific muscle groups and can be done at home, at work, or even while traveling.
Incorporating micro workouts can help you make the most of your time, improve your fitness, increase your metabolism, and reduce stress.
Mindfulness and meditation
In today's fast-paced world, it’s easy to feel overwhelmed with technology, work, and other life stressors. And it all can take a toll on their well-being. Mindfulness provides a way to slow down and focus on the present moment, helping you feel more calm, centered, and in control of your thoughts and emotions.
Mindfulness has proven benefits to both physical and mental health. Mindfulness-based interventions have been shown to reduce stress, anxiety, and depression, as well as improve sleep quality, cognitive function, and immune function.
You can easily incorporate mindfulness into your daily life. You can start your day with meditation, take a walk, focus on your breathing when feeling overwhelmed, or hit up your local yoga studio.
Virtual health and wellness
With the rise of telemedicine and virtual health and wellness programs, we can expect to see more individuals accessing health and wellness services from the comfort of their own homes in 2023. From online fitness classes to virtual therapy, these services can help individuals access care more conveniently and affordably.
How to buy a MP Chilly GOAT Cold Tub
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