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Man using Alpine Terrain Cold Tub

When is the best time to cold plunge? Here’s what to know

You’ve heard the hype. Cold plunging can help with energy, muscle recovery, stress, and even mood. But once you’ve committed to getting in the tub, there’s one thing most people still wonder: When should I do it? It’s not a...

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What is biohacking for women? Smarter midlife wellness, explained

What is biohacking for women? Smarter midlife wellness, explained

Biohacking for women in midlife: Learn how cold therapy, sauna use, and supplements can support energy, mood, and long-term health.

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Breaking the stigma: Men’s mental health and real ways to cope

Breaking the stigma: Men’s mental health and real ways to cope

“Don’t cry.” “Man up.” “Keep it to yourself.” Those phrases still echo in the lives of many men, and they shape how men deal with stress, sadness, or anything that might be seen as weakness. But the result hasn’t been...

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How to train — and recover — for your first HYROX event

How to train — and recover — for your first HYROX event

Training for HYROX is no joke — it takes strength, endurance, and smart recovery. Whether you're racing in Chicago or just getting started, this guide will help you build a balanced training plan and recover like a pro with tools like cold therapy, contrast sessions, and swim-based active recovery.

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The cold tub upgrade this CrossFit gym needed

The cold tub upgrade this CrossFit gym needed

We caught up with the team at Thoroughbred Fitness to see how they’re using their Chilly GOAT Cold Tub. From recovery routines to community buzz, here’s how cold therapy is making an impact.

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Cold plunge benefits for women: What the science (finally) says

Cold plunge benefits for women: What the science (finally) says

Cold plunging has been hailed as a miracle for recovery and resilience — but is it right for women? New research and expert insight say yes, if you do it differently.

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How long should you stay in a cold plunge?

How long should you stay in a cold plunge?

How long should you stay in a cold plunge? It’s not about proving how tough you are — it’s about finding the right balance of time, temperature, and consistency. Learn how long to stay in, what to expect during a session, and why just 11 minutes a week might be enough to see real results.

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Cold water and mental health: What happens in your brain during a plunge

Cold water and mental health: What happens in your brain during a plunge

Cold plunging isn’t just a trend. It’s a powerful tool for supporting mental health. From mood-boosting brain chemistry to greater emotional resilience, we dive into the science behind why cold water makes you feel so good.

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Best at-home cold plunge tubs by price and performance

Best at-home cold plunge tubs by price and performance

You took one ice bath at the gym—and now your social feed is full of cold plunge tubs. But how do they really compare? We break down the options to help you decide what’s worth it for your home setup.

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