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Cold water and mental health: What happens in your brain during a plunge

Cold water and mental health: What happens in your brain during a plunge

Cold plunging isn’t just a trend. It’s a powerful tool for supporting mental health. From mood-boosting brain chemistry to greater emotional resilience, we dive into the science behind why cold water makes you feel so good.

Best at-home cold plunge tubs by price and performance

Best at-home cold plunge tubs by price and performance

You took one ice bath at the gym—and now your social feed is full of cold plunge tubs. But how do they really compare? We break down the options to help you decide what’s worth it for your home setup.

How much does a cold plunge tub cost? What to expect (and what you're really paying for)

How much does a cold plunge tub cost? What to expect (and what you're really paying for)

Thinking about buying a cold plunge tub? This guide breaks down the real cost—from budget-friendly options to premium tubs—while explaining what affects the price. Learn how features like chiller performance, materials, insulation, and design impact both cost and experience. Whether you’re comparing DIY setups or investing in a high-end model, this post helps you understand what you’re really paying for and why a cold tub might be worth it.

Cold plunge tubs: Choosing the best one for your recovery

Cold plunge tubs: Choosing the best one for your recovery

A cold plunge tub can be one of the most rewarding purchases you make. Not only will it improve your recovery, but it’ll change how you feel every day: Improved focus. Less soreness. Better sleep. More energy. And now you’re...
The coolest spot on campus: Why Auburn keeps adding cold tubs

The coolest spot on campus: Why Auburn keeps adding cold tubs

Auburn University is known for its school spirit, deep traditions, and top-tier athletic programs. But beyond Jordan-Hare Stadium and the hardwood of Neville Arena, there’s another Auburn success story. It’s one that has nothing to do with touchdowns or buzzer-beaters....
Cold plunge tub buyer's guide: 11 must-ask questions

Cold plunge tub buyer's guide: 11 must-ask questions

The hottest trend in wellness is giving people chills — literally. From Michael Phelps to JJ Watt to Lizzo, cold water immersion is no longer just for elite athletes. It's a recovery tool, a mindset reset, and a lifestyle choice....
Behind the science: How cold plunges might help your cells

Behind the science: How cold plunges might help your cells

Cold water is a jolt to your senses. Your breath catches. Your heart races. You might even feel your toes tingle. In those first moments of a cold plunge, all you can think about is how your body is reacting....
Burnout and women: Understanding the signs and finding a way through

Burnout and women: Understanding the signs and finding a way through

Dr. Jaime Seeman works with women every day. As a board-certified OB-GYN, she’s caring for patients in her practice. On social media, as Dr. Fit and Fabulous, she’s a strong advocate for women’s health, urging women to lift weights, eat well,...
The coolest gym you have to check out in West Palm Beach

The coolest gym you have to check out in West Palm Beach

I love the idea of relaxing on the beach: stretching out on a lounge chair, book in hand, and a cold drink within reach. But the truth? I’m not great at actually being a beach person. As a type A,...