Based in the USA

Blog

Why cold tubs are replacing DIY ice bath options

Why cold tubs are replacing DIY ice bath options

The only thing more popular than taking an ice bath might be talking about how people manage to even get into the cold water to start with. Isn’t the water freezing?  How long do they stay in the cold water?...

Read more

Improving sleep with cold water immersion: A refreshing approach

Improving sleep with cold water immersion: A refreshing approach

Sleep is an essential aspect of our lives that significantly impacts our physical and mental well-being. A quality night sleep is more than just good, more than just rejuvenating. Good sleep can make you feel like the GOAT.  But there...

Read more

Michael Phelps shares cold tub routine

Michael Phelps shares cold tub routine

Michael Phelps was accustomed to putting his body to the test. Training at the highest level, he would often swim over 10,000 meters a day. He would also do dryland workouts and hit the gym for weightlifting.  But as he...

Read more

The edge in recovery: CrossFit athletes and cold tubs

The edge in recovery: CrossFit athletes and cold tubs

Mat Fraser, Rich Froning, Tia-Clair Toomey, and Brooke Wells are ranked among the greatest CrossFit athletes ever. Now retired, Fraser earned the title of Fittest Man on Earth five times. Froning became the first athlete to win four CrossFit Games...

Read more

Why does my skin turn red? And other questions about cold plunging

Why does my skin turn red? And other questions about cold plunging

Are you curious about the benefits and risks of cold water immersion? It seems like more and more people — even people you know — are turning down the temperatures on their showers and willingly taking cold dips.  Cold water immersion,...

Read more

The must-follow health trends of 2023

The must-follow health trends of 2023

Have you noticed the increasing popularity of wellness and self-care lately? It seems like everyone is talking about meditation, cold water immersion, and other ways to take care of themselves.  But is health and self-care really a trend — or...

Read more

Why runners need to chill out and prioritize recovery

Why runners need to chill out and prioritize recovery

The reasons to run a marathon are as individual as the people registering. The motivation to run a marathon can be to improve health, challenge your fitness, set a personal best, or raise money for a charity. And sometimes, it...

Read more

The vital role of recovery in athletic performance

The vital role of recovery in athletic performance

Your fitness tracker was supposed to help you, well, track your fitness. A sports watch can use GPS to measure the distance of your open water swims, bike rides, runs, or hikes. Some wearable trackers measure your heart rate, providing...

Read more

Breathe your way through cold water immersion

Breathe your way through cold water immersion

Breath is an essential component of our daily lives, providing our bodies with the oxygen required for our organs to function properly. Inhale. Exhale. Your lungs fill with oxygen-rich air and that oxygen will soon be carried around your body...

Read more